Welcome to Urgent Genius, a collection of found and created content from around the globe. If it's trending we're on to it. At iris we've been tracking the trend of real-time creativity and Newsjacking since 2010. We call it Urgent Genius.

Every day our Editors trawl the planet for the best examples out there. And we're constantly creating new work of our own. The content that we have discovered or have conceived on this site demonstrate the principles of an Urgent Genius mindset. Urgent Do it swiftly. Genius create powerful social ideas. If you've created or stumbled across any Urgent Genius work then send it to us at

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The Editors

Grant Hunter
Grant is the Regional Creative Director,
APAC for iris Worldwide. He co-created Urgent Genius in 2010 with Jon Burkhart and spoke at SXSW interactive 2011 and 2012 on the subject. He set up and co-authored the Urgent Genius Book with Jon. Grant is responsible for iris’ creative output across India, China, Indonesia, Singapore and Australia. He blogs for Campaign Asia and contributes to industry titles such as Contagious, Marketing and Campaign Brief. He has work published in the books Guerrilla Advertising and Advertising is Dead, Long Live Advertising.


Jon Burkhart
Jon is a Social Media Creative Consultan
t and Innovation Director. He coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. The pair also spoke at SXSW interactive 2011 and 2012 on the subject. He is now co-authoring the Urgent Genius book with Grant. He helps global clients like Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations going on right now online. His work has featured on and offline in places like The Guardian, The Telegraph, Campaign and Rolling Stone. He also works with BBC Comedy as a social TV consultant. He tweets at @albinoriotman usually while commuting to work on his Kickped, the world’s fastest adults-only push-scooter.


Sean Reynolds
Sean Reynolds is the Global Creative Dir
ector of iris. As one of the founding partners from 1999, Sean has been responsible for the iris creative vision, it’s creative model and build of all the iris creative departments across the globe. Sean has been based in New York since 2007, where he has built another three creative offices in the region. In his role as Global CD he has also developed the creative product in other regions such as India, China, Singapore, Australia and Latin America. Sean studied at Central St. Martins, graduating in 1995 and has won a wide range of global awards across all disciplines. Sean’s opinion is regularly sought and he has talked at numerous events and seminars within the industry and he also sits on a number of adjudication panels for creative awards.


Gooooogle & other Halloween Genius

I hope all of our readers are having a horrifying Halloween.

For those looking for something suitably spooky then the good people at Unicef have developed an app allowing you to quite literally get into the spirit of things.

It lets you use your pictures from Facebook and adds costumes on top. As an added incentive to be charitable to a great cause, some of the better designs are only available after a small donation.

Another interesting costume involves a very clever use of iPad 2s dual camera feature. I’m not sure how it works but it looks like the guys got a hole in him. Very nice.!

Elsewhere on the web, the trusty Google homepage currently contains a fantastic time-lapse video showing pumpkins so big they look genetically modified being carved to form the company name. Filmed outside the companies headquarters and done to the tune of jolly Balkan music.!

Here’s an interesting slideshow of all the Google Halloween doodles over the years. It’s worth noting that this Halloween is the first time that they posted a video rather than an image. Hopefully it wont be the last.

This Halloween light show has sparked some interest online in the last week. Among the vibrant colours there are also pumpkins singing in synchronicity to the music. We will have to wait and see if they can top their own efforts this Christmas.

Staying on the subject of pumpkins, this fantastic video takes the Internet staple of breaking things in super slow motion and gives it a creepy spin.

Enjoy the sight of smashing pumpkins with no mention of the band in sight.

Google Street Boo from a couple of guys at BBH plays with Google street view with the nerdiest Halloween costume ever.

And check out the carved creations over on duckduckmoosedesign

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