Tag Archives: win


The All Blacks continue their world domination. They were crowned champions of the Southern Hemisphere after beating Argentina last Saturday. Our Syd team were quickly on to it and released the post below for adidas within minutes of the win. The post has over 12k likes and 1,300 shares.

No Comments
Gambling pays

Whilst Jon’s been getting annoyed by brand trolls I’ve been amused by this ad in Singapore that’s become an internet meme.

It’s meant to highlight the serious issue of problem gambling here in Singapore but due to Germany’s comprehensive demolition of Brazil the ad has taken on a new meaning. Even government ministers have been poking fun at it on Twitter.

Thanks to Kelvin for the spot

No Comments

We’ve already highlighted the Lions win but Murray’s win at Wimbledon ended a 77 year wait for a Brit to win the All England Club’s Championship. This simple post went out on the adidas UK Twitter feed to recognise Andy’s achievement. Genius.

No Comments
Lions meat

It was a big weekend for British sport and a number of brands produced topical ads celebrating their association with the successes. This one by Landrover, the official automotive sponsors of the British Lions, did the rounds after the Brits comprehensively won the third test against the Aussies.

Thanks to Michael and Ant for the heads up

No Comments
Bayern Champions

adidas football posted a picture on Twitter to celebrate Bayern Munich, at long last, winning the UCL. The picture they created and posted is beautifully simple. It juxtaposes Schweinsteiger on his knees crying in last year’s final with this year’s triumphant pose.

The post has been retweeted over three thousand times. It’s a great rapid response and shows how football has amazing lows and highs.

Thanks to Dan P for the spot