Tag Archives: urgent genius

To be honest we forgot to post this a week ago but that’s quite apt, as you’ll see. Mother’s Day happens at different times, generally in March or May, around the globe. The second Sunday in May seems to be the one most countries celebrate. Out in the States Coke Zero jumped on the fact that boys often forget to send their Mums a present. Using Twitter they offered up the chance for sons (and daughters) to get their own Motherpiece delivered to their Mums to say sorry. Ten painters were hired to work in rapid response style in the Droga5 NYC agency. The guys with the best excuses were asked to send in a photo of themselves and the painters got to work to create a portrait. Now looking at the results we’re not too sure who the artists were but the results aren’t exactly flattering (we’ve posted some of them below) check out the hashtag #motherpieces for more. Contagious reported that each picture was turned around in ten minutes and then the original was posted to the ‘lucky’ mum. 50 pictures were created in total. It’s another example of a rapid response platform and it has shades of Orange’s Feed from the UK but we’d argue the results are no where near as good. Hat’s off to Coke and the agency for their rapid-fire bailing out though. It certainly helped a few forgetful guys to come out smelling of roses (that said we can’t help thinking that sending some flowers might have been better received by some of the mothers).

Reserva in Brazil and Kents Meats in the U.S. have both been victims of theft (or attempted theft) and then used it to their advantage by repurposing the CCTV footage as ads.

Nutella have now followed suit with a print ad displaying the various headlines about the theft they’ve suffered and it’s a big theft. In Germany thieves stole 5 tons of the nutty spread. Daniel in our Singapore office spotted this one and we love the fact that they’ve turned it into a participation idea. They are inviting people to tell them what they would do with Nuetella via the hashtag #5tonsofNutella.

Read about the theft here:

http://www.dailymail.co.uk/news/article-2305791/Five-tonnes-Nutella-stolen-German-thieves.html

Thanks to daniel for the spot

Manchester United players were out on the town in Manchester, UK on Monday night celebrating their English Premier League title. Defenders  Nemanja Vidic, Rio Feridnand and other United players were photographed jumping into a sky blue, City-sponsored taxi.

Etihad were quick off the mark and offered their congratulations with a topical ad placed in the Manchester Evening News. It’s a cheeky, brilliant example of Newsjacking and pure opportunism.

Via The Daily Mail: http://www.dailymail.co.uk/sport/football/article-2315156/Manchester-City-sponsors-Etihad-congratulate-Manchester-United-players-taxi.html#ixzz2RchRTMHe

After seeing a tweet by chocolate lover @LauraEllen, referring to her love of both Kit Kat and Oreo’s, Kit Kat recently challenged Oreo to a real time game of Tic-Tac-Toe in a fun, quirky way to win her (and other fans) affection.  Oreo rose to the challenged and responded to Kit Kat’s request with a spot on the board, a  bite out of the bar and the #GiveOreoABreak hashtag, playing on Kit Kat’s brand equity.

It’s great seeing both brands not only listening and responding to individuals, but each other as well, and even doing both at once as this example illustrates.  While this isn’t the first time brands have shared real time banter we anticipate seeing more fun interactions like this in the future for people to enjoy. Kudo’s to all involved (and if you didnt know, Kudos is another great chocolate product .

Join Jon at SXSWi, Austin, Texas, 11th March 2013  12.30pm – 1.30pm.

And here’s a little bit of blurb about his talk:

Jon’s part of London was ransacked in 2011’s riots, so what did he do on the event’s anniversary? First thought: How do we teach the rioters a lesson? Instead, he answered a less obvious question: What lessons can marketers learn from rioters and vice versa? He gathered a youth engagement expert, a “learn to code in a day” company and a mobile app expert to create a social experiment. Pitch: Youth marketers team with “opportunity poor” young people to learn a new approach to marketing. It’s all about gathering insights from the youth and using technology to provide them with a new experience. It involves newsjacking, agile development and creative prototyping. Coding school Decoded taught everyone to code and then app developers Smile Machine built and launched prototypes that answered a specific client brief related to a topic that was trending online. It will include a mini-documentary made exclusively for SXSW and a few surprises both good and bad. It was a code riot after all.

More details here