In a first for the NFL the New York Giants will integrate fan tweets into their live television broadcasts. Tweets from the fans will appear in the TV coverage and will be integrated into pre and post-game shows throughout the season. The tweets will also appear on video boards and televisions at the stadium itself.
“With over 6.4M fans in the tri-state area and one of the largest national fan bases in the NFL, our social media strategy is designed entirely around giving them the best way to share their passion – and the Giants experience – with each other,” Giants Chief Marketing Officer Mike Stevens said in a statement. “We have the advantage of playing in an incredible state-of-the-art stadium that lets us do some amazing things to share content to fans in the seats, as well as our viewers at home. This is a great value added for our fans and our organization.”
The “Audi Live Racing” microsite went live at 3pm on Saturday 11th June 2011 as the Le Mans race started. On the microsite Audi delivered a 24 hour live stream with onboard footage of the three Audi TDI cars. In addition, telemetry data of the respective vehicle such as speed, selected gear and position on the track was also available. Every two hours the microsite provided a summary of the race. On Twitter the five-times Le Mans winner Emanuele Pirro contributed current information and assessments of how the race developed.
Using Sysomos MAP we are social analysed the conversations taking place on the day of the final, mostly on Twitter, to understand both the scale of the event and to see which team/ players were the most mentioned. Check the full article here
Passionate fans in Asia were given the opportunity to go on Nike Football’s Twitter and Facebook pages and submit messages which appeared live on the pitch for fans and players to see.
Via The FWA
Puma’s Life Score board – realtime head to heads from Droga5