Tag Archives: Singapore

Black Friday

A Singapore fashion brand Super Gurl tapped into the retail frenzy that is Black Friday in a way that was designed to get attention but probably not the way they intended. As we’ve often mentioned on this blog there are certain topics that shouldn’t be joked about and rape is certainly one of them. The blacklash as you’d expect has been intense.

On New York Magazine’s The Cut the Creative Director is quoted saying:

“As the Director of the company, I have failed to review my graphic designer’s work before approving the image to be displayed on our site,” he wrote. “I hereby acknowledge that we have made a mistake, and that our caption does not advocate the right values to the young women community today.”

And the apology on Facebook

Thanks to Dean for the spot via Adweek

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Ikea Halloween

Ikea in Singapore have created a pastiche of The Shining to communicate their late night opening and all timed for the spook fest at the end of the month.

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Gambling pays

Whilst Jon’s been getting annoyed by brand trolls I’ve been amused by this ad in Singapore that’s become an internet meme.

It’s meant to highlight the serious issue of problem gambling here in Singapore but due to Germany’s comprehensive demolition of Brazil the ad has taken on a new meaning. Even government ministers have been poking fun at it on Twitter.

Thanks to Kelvin for the spot

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Ikea love

BBH Singapore created this Facebook Post and ad for Valentine’s Day. Simple cheekiness timed perfectly.

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Scoot away

In Singapore there’s a new public enemy no 1 – Anton Casey. He’s an Ex-Pat Banker , married to a former Singapore beauty queen who hit the headlines with his “stench of public transport” and “after 11 years of residency, I am still trying to understand THESE people!” remarks he made on his Facebook page. They went viral and the death threats came flooding in. He has now lost his job and fled the country to Perth. Read more here

Scoot, Singapore Airline’s low cost carrier, have jumped on the story with the promo code Escape50. It seems they may have taken a page out of US low cost airline Spirit’s copy book. Spirit have been riding the wave of News stories with topical offers over the last few years.  http://www.urgentgenius.com/sector/travel/spirit-crack

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