Tag Archives: real-time

To be honest we forgot to post this a week ago but that’s quite apt, as you’ll see. Mother’s Day happens at different times, generally in March or May, around the globe. The second Sunday in May seems to be the one most countries celebrate. Out in the States Coke Zero jumped on the fact that boys often forget to send their Mums a present. Using Twitter they offered up the chance for sons (and daughters) to get their own Motherpiece delivered to their Mums to say sorry. Ten painters were hired to work in rapid response style in the Droga5 NYC agency. The guys with the best excuses were asked to send in a photo of themselves and the painters got to work to create a portrait. Now looking at the results we’re not too sure who the artists were but the results aren’t exactly flattering (we’ve posted some of them below) check out the hashtag #motherpieces for more. Contagious reported that each picture was turned around in ten minutes and then the original was posted to the ‘lucky’ mum. 50 pictures were created in total. It’s another example of a rapid response platform and it has shades of Orange’s Feed from the UK but we’d argue the results are no where near as good. Hat’s off to Coke and the agency for their rapid-fire bailing out though. It certainly helped a few forgetful guys to come out smelling of roses (that said we can’t help thinking that sending some flowers might have been better received by some of the mothers).

Pre-trending ! Is it the latest  buzz world in the world of real-time? Digitas’ BrandLive and The Huffington Post are developing a real-time newsroom for brands that uses a Huffington Post algorithm to predict trending news and potential memes before they happen. Arianna Huffington in Manhatten yesterday positioned it as:

“We are delighted to be partnering with Digitas to harness the power of real-time tools to help brands tell their stories and build relationships while using social media to deepen connections with consumers and the impact brands can have on our lives”

Ad Age reported from the Digitas New Front presentation on Thursday that Travis Donovan, Huffington Post’s executive products editor, said “the partnership will allow brands to submit branded content and have it published in just two hours, maximizing their chances of jumping on a new subject while it’s hot. Stories will range from “Twitter length” text to slideshows to longer videos.”

There will be an area on the Huffington Posts homepage titled Partner Content where the branded content will sit. The content itself  will be created by either brands or BrandLive’s creative team .

Find out more about New Fronts here

Campaign Asia caught up with us this week  to hear more about the book, you can read the article here.

As Grant and I approach the launch of the Urgent Genius book we will be featuring more posts on tools that help you find and create content to newsjack. We’ve already praised real-time content tools like Vine and FrameBlast. Now, Vine has added a feature that lets you know which 6-second videos are rising in popularity with the launch of trending hashtags. This feature allows users to easily see what the community is Vining about. The hashtags featured are those rising the fastest in popularity, rather than just the most popular overall.

What other tools do you use to find newsjackable content? Are you sad that Google Reader’s going away? We are. That’s been our best weapon. Flipboard and Zite better step it up to help us be the first to find the best in real-time creativity.

Via Mashable

We’re weeks away from the Urgent Genius book launch, so Grant and I are ready to be more Urgent and Genius here by adding more audiovisual content. Whenever possible, we want to meet the people we feature on this blog.

Guys like Floyd Hayes. I’ve seen him on a Skype screen when I worked at Cunning London years ago as he was CD of Cunning New York.I’m hoping to meet him in NYC in the next 2 days on my way back to London. Why?

He’s now living the Urgent Genius dream as he’s launched the Worlds Fastest Agency. He will respond from briefing to idea within 24 hours using a team of creatives in New York with a new service that meets the demand for rapid turnaround advertising. Using Twitter as a medium to brief, the Outputs will include tag lines, product and service naming, communications platforms, and (of course) stunts.

A three step process starts with a fee of $999 via PayPal, the sending of a brief to @fastestagency, and then the turnaround of an idea via Twitter DM within 24 hours.

Link: PSFK