Tag Archives: olympics

Glove of Love

While everyone’s talking about Google’s most political Doodle ever – the rainbow one for Gay Rights, another newsjack has gone the extra mile and created a product called the Glove of Love. From the website GloveofLove.com: “This is about the love for Human Rights. The love for warmth in the coldest of winters. The love for justice. But most of all: This is about the right to love. For men and women. For men and men. For women and women. This is a glove. To cover-up and protect people from an atrocious law in Russia. Get yours. Remind the IOC what the Olympics should be about, warm up the protest and support Amnesty International.” You can buy the glove for £13.50 and half the proceeds go to Amnesty. I hope this gets some traction as it’s a hard-hitting, well-executed newsjack of a story that will keep growing over the next two weeks.

Via Amsterdam Ad Blog

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AT&T 24hr response

AT&T have incorportaed Gold medal winning moments from London into their TVCs just 24 hours after they happened. This is an amazing achievement considering the minefield of Olympic broadcast rights I’m sure they had to negotiate. Kudos to the production team  for making it happen. BDDO New York are the agency behind it.

“We had the idea of someone who gets inspired to keep practicing after seeing a record being broken. But in playing around with that idea, we thought it would be really cool if the way that the story is told is also a kind of how did they do that,” says BBDO executive creative director Greg Hahn. “The blue sky idea was wouldn’t it be awesome if the record he sees being broken was the one you just saw on TV?”

Read more at Fast Company here.

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London Underdogs

London Underdogs is a site that lets you find an underdog at the Games so that you can add your support. It’s a sweet take on a truth about the games – anyone can take part and we all love an underdog. Remember Eddie the Eagle and Eric the Eel? Now you can find their 2012 equivalent here.

Via Si Candy

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adidas 2012

Our London office have launched this adidas 2012 campaign. The red shoes are adidas’ exclusive colour for the London Games. You’ll notice that all adidas athletes are wearing them. adidas are now giving you the chance to win a customised pair of your own. By picking out your moment of the day the adidas customisers will reconfigure a pair of the shoes to commemorate your memory. It’s rapid-response customisation in response to the day’s events. Get involved here.

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Korea eye test

You may have seen the flag gaff at the Olympics where the South Korean and North Korean flags got mixed up. Specsavers have done it again with a simple, speedy tactical ad that went out in today’s Telegraph in the UK.

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