Reserva in Brazil and Kents Meats in the U.S. have both been victims of theft (or attempted theft) and then used it to their advantage by repurposing the CCTV footage as ads.
Nutella have now followed suit with a print ad displaying the various headlines about the theft they’ve suffered and it’s a big theft. In Germany thieves stole 5 tons of the nutty spread. Daniel in our Singapore office spotted this one and we love the fact that they’ve turned it into a participation idea. They are inviting people to tell them what they would do with Nuetella via the hashtag #5tonsofNutella.
Read about the theft here:
Thanks to daniel for the spot
It’s a Saturday and I’m babysitting (also known as parenting) but the young boy’s asleep so I’m geeking out with Star Wars Day. We covered a load of these “invented events” that brands create in the book but now I’m kicking myself that we didn’t cover “Star Wars Day.” Maybe because it’s a day built on a giant pun (I hate puns) “May the 4th be with you.” Actually, I don’t mind that pun. And.. there are so many fun things happening today around the world and a host of memes popping up (the thumbnail I found has been retweeted thousands of times and the Yanks across the Pond are just waking up). Loads of brands are riding the wave of this day. Here’s a few from the official Star Wars site including Princess Leia’s CinnaBon headphones, Disney’s Limited Time Magic Day and Chewie getting a job at MTV. I’m getting in on the act when the little dude wakes up as we’re rushing to the store to get “a refreshing mix of lime sherbet, sugar, sparkling water, and more lime” to make Yoda Soda. Pictured above.
But the award for the most awesome bit of Urgent Genius goes to the Toledo Mud Hens, a minor league baseball team. They’ve created the following Chewbacca jerseys for tonight and tomorrow and are having loads of Star Wars themed food and a Star Wars exhibit to rival a major SW geek convention — and all the money goes to charity. I really want this jersey:
How are you going to celebrate Star Wars Day? I’m going to Vine and FrameBlast my Yoda Soda taster sessions for sure. Let us know. Pic and info on the Mud Hens and Yoda Soda via Wired
Campaign Asia caught up with us this week to hear more about the book, you can read the article here.
As Grant and I approach the launch of the Urgent Genius book we will be featuring more posts on tools that help you find and create content to newsjack. We’ve already praised real-time content tools like Vine and FrameBlast. Now, Vine has added a feature that lets you know which 6-second videos are rising in popularity with the launch of trending hashtags. This feature allows users to easily see what the community is Vining about. The hashtags featured are those rising the fastest in popularity, rather than just the most popular overall.
What other tools do you use to find newsjackable content? Are you sad that Google Reader’s going away? We are. That’s been our best weapon. Flipboard and Zite better step it up to help us be the first to find the best in real-time creativity.
On Thursday George Osborne, the UK’s Chancellor, announced his latest budget. The iris Worldwide London guys produced this ad and post to inform George of the great finance deals available on a sporty little number.