London’s Tube drivers are on strike and all sorts of chaos is being caused in the UKs capital. Commuters have taken to their bikes, scooters and feet to get to work. Sure has jumped into the mix with the posts below:
Tag Archives: london
We weren’t very Urgent on this post so apologises. But we felt it was worthy of a post for all those who may have missed it. BA have been playing with digital outdoor over the last few years. We featured their live broadcast from the Caribbean in the Newsjacking book. Their latest digital outdoor campaign asks people to look up. It features video of kids looking up into the sky to coincide with planes passing overhead. It then displays the actual flight number and the location of the plane’s embarkation port. And it’s all done in real-time. They set it up in two locations Picadilly Circus and on one of the major carriageways running into the city.
Domino’s have jacked the outdoor execution with their own version. Check it out:
I’ve been thinking about how newsjacking and real-time creativity can actually do some good in the world lately and wasn’t sure I had enough evidence to write a post until today. I stumbled upon a Huffington Post article from a few days ago where they cited a bit of what we call “planned spontaneity” from an unlikely source: The Seattle Police Department handed out Doritos Nacho Cheese chips at Hempfest with a sticker attached to each pack advising people on the do’s and don’ts of the new marijuana laws, including “Do listen to Dark Side of the Moon at a reasonable level.” Nice, one SPD. Operation Orange Fingers was an instant hit attracting global news coverage. Some stickered packs even sold for $50 on Ebay. The SPD even live-tweeted the event.
Will British police be as clever at a similar gathering on the 7th of September in Reading here in the UK? Not sure. We’ll see. My advice: Gather the same police crew that created a music store in North London with a recording studio out the back to help fight violent crime. How did this work? The entire shop was wired up with listening devices and cameras as many drug deals were organised in the shop over the next 12 months. Result: Violent crime was reduced by 45%. They sold records and CDs and made a profit as well. Thanks to my old iris mate Ant Melder for this story.
What other examples of real-time creativity and event-jacking have you seen that has actually been helpful to society in some way?
Copy from D&AD New Blood website:
Newsjacking has arrived. Topical platform Oreo Daily Twist just won big at Cannes. Of course, that same brand (insert jealous face) sent out a Super Bowl tweet that put newsjacking on the map. So what? It’s time for the UK’s best ad grads to show the world how much buzz they can create with their own topical creations.
Jon Burkhart has been studying newsjacking for several years. Author of Newsjacking: The Urgent Genius of Real-time Advertising and Head of Social Content at Lean Mean Fighting Machine, Jon is hosting a newsjacking hack day for New Blood grads. More importantly, he’s gathered a motley crew of newsjacking mentors from agencies and organisations including D&AD, Rubber Republic/VAN, Inferno, Shellsuit Zombie, M&C Saatchi, Poke, TMW, Wieden+Kennedy and many more being added every day.
New Blood grads
Day-long hack day to create topical content
In addition to topical stuff you can’t plan, we’re looking for ‘planned spontaneity’ ie events happening in July that you can start thinking about. Events like Will and Kate having a baby.
Shellsuit Zombie, Unit 56, Boxpark, 2-4 Bethnal Green Rd, London E1 6GY for briefing
Poke, Biscuit Building, 10 Redchurch Street London, E2 7DD for a home-base to work
Depending on how many people sign up, we’ll use Poke and Boxpark for briefing, mentoring and presentation
WHEN: 11am briefing. 5pm presentation.
Winners get to bask in the glory of their awesomeness on 2 stages. Winners announced hours later at both VAN’s Kitten Camp meme battle:
Also, at Shellsuit Zombie’s Face-Off.
Check New Blood website for details of both of these evening events.
WHAT’S IN IT FOR ME: Fame. Fortune. Placements at top agencies for winning ideas. Corn Dogs.
Sign up here.
Two of our Urgent Genius Weekender judges Sam and Dave from Lean Mean Fighting Machine challenged their creatives to top their award-winning FlushTracker which allowed users to track their poos. To promote World Toilet Day, the agency created a 5-metre tall ‘squatting man” digital installation made of toilet ceramics. It’s a brilliant figure against the London skyline. In fact, I’ll be down there tomorrow so I think I’m going to do a photo-squat next to it tomorrow before it’s dismantled (and reassembled in LMFM’s reception, I’m assuming?).
And what’s not to like about World Toilet Day’s hashtag and strap line #IGiveAShit?
We featured World Toilet Day in our book (due next April with Thames & Hudson) in the Planned Spontaneity chapter, and we feature it in one of the book’s infographics about helping brands look at the cultural calendar for the year and decide what planned events they can piggyback. Maybe toilets aren’t really your client’s gig? We offer you several options including International Bacon Day and World Sauntering Day. Why not get your brand to slow down to a saunter with the world’s most perfect meat? Two birds with one Urgent Genius bomb, eh? Have you seen any other brands align themselves with invented events like World Toilet Day? Let us know in the comments.