The Ancient Mayans predicted the world will end today and last night we had a big party hosted by our Singapore CD Mr Naidu to celebrate his birthday. By the looks of some of the faces in the office (and the absence of one notable other) it probably does feel like the world has ended. That aside Johnnie Walker have launched a tactical campaign in China by BBH and Ogilvy One. The ‘See you tomorrow’ ad and online activity questions the doom-mongering about the 21st December being the end of the world. It’s a good fit with the brand’s Keep Walking positioning. On the Johnnie Walker Weibo site visitors are invited to speak the words ‘see you tomorrow’ and upload a video of themselves.
The final race episode for 2012 sees our Step Inside series explore the energy of India. The piece was shot over a few days and then supplied to Broadcasters to air on the Saturday and Sunday of the race weekend.
The latest Johnnie Walker Step Inside The Circuit episode stops off in Singapore. Staying true to our rapid turnaround approach we shot, edited and delivered the episode on the Friday so that F1 broadcasters could run it as programming on Saturday and Sunday. There are some lovely shots of the Singapore skyline at night and the drivers were in good spirits. It was just a shame that Lewis had to retire when he was looking good for a win.
We’ve featured a number of Diamond Jubilee products on the blog but this has to be the most extravagant. Diamond Jubilee By John Walker & Sons, is a specially crafted blend of rare malt and grain Scotch Whiskies distilled in and maturing since 1952, the year the Queen acceded to the throne. It comes in it’s own hand made wooden case made by the Queen’s cabinet maker N.E.J. Stephenson from Rugby. Every detail of the product packaging has been crafted by skilled craftsmen from the Queen Elizabeth Scholarship Trust, a Royal charity that celebrates the preservation and conservation of craftsmanship. The 60 year old whisky has been made in a limited quantity of 60. If you want it to bless your drinks cabinet it will cost you 100,000 British pounds (the profits will go to the trust).
Our (iris Worldwide) latest Step Inside The Circuit episode achieved it’s highest uptake by broadcasters yet with the likes of Sky in the UK and ESPN across Asia running it as part of their pre-race programming. We interviewed the drivers on the Wednesday and delivered the finished piece in the earlier hours of Friday morning. Working with Firecracker Films we’re developed super fluid and rapid approval processes to keep the content topical. If you missed it view it below: