The FIFA World Cup in Brazil is drawing close and the big guns have already released their footballing wares. But we couldn’t help notice the HolanDress follow up from the Netherlands. During the South Africa World Cup the beer brand gave away an orange dress to female supporters effectively highjacking every Dutch game at the World Cup. 4 years later they are back with their Brazilian inspired creation. It’s obviously not as fresh as the original but we’re sure it will shift volume and the film below sets up their self-depreciating tone.
Last night an incredibly exciting UCL final resulted in Real becoming the first team in history to win the title 10 times. For Heineken Hong Kong we released the film below 15 minutes after the final whistle. It documents how one of our HK ‘Men of the World’ got to be there in Lisbon to experience the action. Rapidly delivered with footage of the fan at the game we think it really lives our Planned Spontaneity principle.
Manchester United players were out on the town in Manchester, UK on Monday night celebrating their English Premier League title. Defenders Nemanja Vidic, Rio Feridnand and other United players were photographed jumping into a sky blue, City-sponsored taxi.
Etihad were quick off the mark and offered their congratulations with a topical ad placed in the Manchester Evening News. It’s a cheeky, brilliant example of Newsjacking and pure opportunism.
Michael Owen announced his retirement from football this week. He also said that he hadn’t been fully fit since he was 19. Injury prone Owen still managed to have an amazing career and is one of England’s all-time great goalscorers. Our London Office created this Facebook post to wish him well.