The WHO designates 31st May as No Tobacco Day in an effort to reduce the 5 million tobacco related deaths every year. Â Â 
No Tobacco Day
THE POWER OF REAL-TIME CREATIVITY
Welcome to Urgent Genius, a collection of found and created content from around the globe. If it's trending we're on to it. At iris we've been tracking the trend of real-time creativity and Newsjacking since 2010. We call it Urgent Genius.
Every day our Editors trawl the planet for the best examples out there.
And we're constantly creating new work of our own. The content that we have discovered or have conceived on this site demonstrate the principles of an Urgent Genius mindset.
Urgent – Do it swiftly. Genius – create powerful social ideas. If you've created or stumbled across any Urgent Genius work then send it to us at
urgentgenius@gmail.com
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The Editors
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Grant is the Regional Creative Director,
APAC for iris Worldwide. He co-created Urgent Genius in 2010 with Jon Burkhart and spoke at SXSW interactive 2011 and 2012 on the subject. He set up urgentgenius.com and co-authored the Urgent Genius Book with Jon. Grant is responsible for iris’ creative output across India, China, Indonesia, Singapore and Australia. He blogs for Campaign Asia and contributes to industry titles such as Contagious, Marketing and Campaign Brief. He has work published in the books Guerrilla Advertising and Advertising is Dead, Long Live Advertising.
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Jon is a Social Media Creative Consultan
t and Innovation Director. He coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. The pair also spoke at SXSW interactive 2011 and 2012 on the subject. He is now co-authoring the Urgent Genius book with Grant. He helps global clients like Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations going on right now online. His work has featured on and offline in places like The Guardian, The Telegraph, Campaign and Rolling Stone. He also works with BBC Comedy as a social TV consultant. He tweets at @albinoriotman usually while commuting to work on his Kickped, the world’s fastest adults-only push-scooter.
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Sean Reynolds is the Global Creative Dir
ector of iris. As one of the founding partners from 1999, Sean has been responsible for the iris creative vision, it’s creative model and build of all the iris creative departments across the globe. Sean has been based in New York since 2007, where he has built another three creative offices in the region. In his role as Global CD he has also developed the creative product in other regions such as India, China, Singapore, Australia and Latin America. Sean studied at Central St. Martins, graduating in 1995 and has won a wide range of global awards across all disciplines. Sean’s opinion is regularly sought and he has talked at numerous events and seminars within the industry and he also sits on a number of adjudication panels for creative awards.
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Esty is Head of Planning at iris Worldwi
de NY, working on clients such as NOS, Coty, and a host of brands under Reckitt Benkiser. Prior to joining iris, Esty was VP, Associate Planning Director at BBDO for leading global clients, including Mars, P&G and Johnson & Johnson. Through her insightful understanding of audience attitudes and behaviors, Esty led the integrated strategic development for numerous iconic brands including M&M's, Milky Way, Venus, J&J Baby, Campbell's Soup, and Autism Speaks. When she's not at work you can find her mentoring aspiring planners as well as capturing moments with her camera all over NYC. You can chat more with her and see what peaks her interests @Esty501on Twitter.
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FIND OUT MORE >
SXSW Panel Picker 2012: A last few panels we love
It might be closing time soon, but there’s no reason not to vote if you’ve not chosen already. We’ve rounded up a few more interesting talks we’d like to see made reality at SXSW Interactive. Vote them in before the 2nd.. quick quick, your time is nearly up!
Speakers: Ana Andjelic, Droga 5, Bud Caddell, The Bucket Brigade
Simplicity is a false god. Or so says this panel, arguing the case for complexity in digital storytelling and design as a self-proclaimed ‘new model of creativity’.
Adprovising: Agile Marketing Made Easy
Speaker: Tim Leake, Saatchi and Saatchi
How does advertising negotiate social media’s ‘million-way conversation’? By borrowing from improvised comedy, naturally! This talk presents a set of repurposed ‘guidelines’ to better enable spontaneity.
Speaker: Matthew Diffee, cartoonist for The New Yorker
If at first you don’t succeed, try nine more times. As cartoonist for the New Yorker, speaker Matthew Diffee churns out ten different pitches each week, with only one making it into print. This ‘day at the idea factory’ takes a look at the long hard process of creativity, also offering some tips for dealing with rejection.
How Brands Can Heighten the Joy of Shopping
Speaker:Â Valerie Milkins, Droga5
Modern shopping swerves between remote Ebay clicks and nightmarish fast-fashion warehouses of ringing tills. Why has retail not yet developed a sense of community to match the web? This talk looks at ways to enhance the experience with storytelling and digital media.
Lucky Accidents: A Formula to Viral Magic
Speakers: John Zhao, Lucky Branded Entertainment, Josh Warner, Feed,  Miry Whitehill, Jun Group, Mark Sabec, YouTube, Jonathan Rosen, Lucky Branded Entertainment
Is accidental fame purely a thing of the past? Do branded virals stand a chance to make an impact, or are they too late to the party? Panelists from Lucky Branded Entertainment, the Jun Group and YouTube debate the price of 15 seconds of online fame.
The New Digital/Traditional ‘Hybrids’
Speakers: Jay Zasa, Barbarian Group, Chet Gulland, Barbarian Group, Iain Tait, Wieden+Kennedy, Hashem Bajwa, Droga5
Marketing creatives are like cars. If you want to save energy and invest in the future, then ‘the new hybrid’ is your only option. But what exactly does a ‘new hybrid’Â do? And how can agencies benefit from fusing digital and traditional roles into one? This intermediate talk explains all.
A Game of Conversation Dominoes
Speaker:Â Mary Crosse
One New Yorker sets out on an experiment to prove the world is small.  For 12 weeks, Lucky NY’s Mary Crosse challenged herself to meet the most interesting people she knows, then to get them to introduce her to their most interesting friends in turn. Crosse’s panel examines how businesses might benefit from the same gamified networking.
Hacking SXSW for Smiles and Dorkbot Cred
Speaker:Â Paul Curry, Cr3ative Media Jon Burkhart, Urgent Genius
A panel, a challenge and an experiment in one. With robots! Impatient for the arrival of the ‘Internet of Things’, this panel challenges SXSW’s hackers and engineers to create the ultimate Dorkbot and take it to the streets of Austinm while discussing the present and the future of Arduino, and just how much we want those tiny robots to know..
Don’t forget to check out the Urgent Genius panels here, too!
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