THE POWER OF REAL-TIME CREATIVITY

Welcome to Urgent Genius, a collection of found and created content from around the globe. If it's trending we're on to it. At iris we've been tracking the trend of real-time creativity and Newsjacking since 2010. We call it Urgent Genius.

Every day our Editors trawl the planet for the best examples out there. And we're constantly creating new work of our own. The content that we have discovered or have conceived on this site demonstrate the principles of an Urgent Genius mindset. Urgent Do it swiftly. Genius create powerful social ideas. If you've created or stumbled across any Urgent Genius work then send it to us at urgentgenius@gmail.com

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The Editors

Grant Hunter
Grant is the Regional Creative Director,
APAC for iris Worldwide. He co-created Urgent Genius in 2010 with Jon Burkhart and spoke at SXSW interactive 2011 and 2012 on the subject. He set up urgentgenius.com and co-authored the Urgent Genius Book with Jon. Grant is responsible for iris’ creative output across India, China, Indonesia, Singapore and Australia. He blogs for Campaign Asia and contributes to industry titles such as Contagious, Marketing and Campaign Brief. He has work published in the books Guerrilla Advertising and Advertising is Dead, Long Live Advertising.

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Jon Burkhart
Jon is a Social Media Creative Consultan
t and Innovation Director. He coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. The pair also spoke at SXSW interactive 2011 and 2012 on the subject. He is now co-authoring the Urgent Genius book with Grant. He helps global clients like Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations going on right now online. His work has featured on and offline in places like The Guardian, The Telegraph, Campaign and Rolling Stone. He also works with BBC Comedy as a social TV consultant. He tweets at @albinoriotman usually while commuting to work on his Kickped, the world’s fastest adults-only push-scooter.

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Sean Reynolds
Sean Reynolds is the Global Creative Dir
ector of iris. As one of the founding partners from 1999, Sean has been responsible for the iris creative vision, it’s creative model and build of all the iris creative departments across the globe. Sean has been based in New York since 2007, where he has built another three creative offices in the region. In his role as Global CD he has also developed the creative product in other regions such as India, China, Singapore, Australia and Latin America. Sean studied at Central St. Martins, graduating in 1995 and has won a wide range of global awards across all disciplines. Sean’s opinion is regularly sought and he has talked at numerous events and seminars within the industry and he also sits on a number of adjudication panels for creative awards.

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Mini Horse

There’s been just a little bit of a scandal in the UK over the presence of  100% horse DNA in some processed beef products. The UK press have been having a field day and the horse gags have being flying thick and fast. The iris Worldwide London office recently picked up the integrated UK Mini account and they’ve got busy with some quick fire Urgent Genius thinking for the British car brand. This ad and Facebook post has been doing the rounds. It’s a cheeky take on the crisis and totally relevant to the Mini John Cooper Works Roadster. It’s a small car with mighty horse power hidden under it’s bonnet.

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YOUR RATING
Urgent
Genius
Rating: 8.8/10 (2 votes cast)
7.5
Editor's Score
Score breakdown
Urgent8.0
Genius7.0
10.0
User's Score
Score breakdown
Urgent10.0
Genius10.0

What do you think?

  1. This is a great newsjacking example. I just posted a post on my German blog site about it and will use it in my lectures. Can you share any metrics and results of the campaign with us? Thanks in advance.

  2. good old print can still get people talking

 

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