APAC for iris Worldwide. He co-created Urgent Genius in 2010 with Jon Burkhart and spoke at SXSW interactive 2011 and 2012 on the subject. He set up urgentgenius.com and co-authored the Urgent Genius Book with Jon. Grant is responsible for iris’ creative output across India, China, Indonesia, Singapore and Australia. He blogs for Campaign Asia and contributes to industry titles such as Contagious, Marketing and Campaign Brief. He has work published in the books Guerrilla Advertising and Advertising is Dead, Long Live Advertising.

t and Innovation Director. He coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. The pair also spoke at SXSW interactive 2011 and 2012 on the subject. He is now co-authoring the Urgent Genius book with Grant. He helps global clients like Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations going on right now online. His work has featured on and offline in places like The Guardian, The Telegraph, Campaign and Rolling Stone. He also works with BBC Comedy as a social TV consultant. He tweets at @albinoriotman usually while commuting to work on his Kickped, the world’s fastest adults-only push-scooter.

ector of iris. As one of the founding partners from 1999, Sean has been responsible for the iris creative vision, it’s creative model and build of all the iris creative departments across the globe. Sean has been based in New York since 2007, where he has built another three creative offices in the region. In his role as Global CD he has also developed the creative product in other regions such as India, China, Singapore, Australia and Latin America. Sean studied at Central St. Martins, graduating in 1995 and has won a wide range of global awards across all disciplines. Sean’s opinion is regularly sought and he has talked at numerous events and seminars within the industry and he also sits on a number of adjudication panels for creative awards.

de NY, working on clients such as NOS, Coty, and a host of brands under Reckitt Benkiser. Prior to joining iris, Esty was VP, Associate Planning Director at BBDO for leading global clients, including Mars, P&G and Johnson & Johnson. Through her insightful understanding of audience attitudes and behaviors, Esty led the integrated strategic development for numerous iconic brands including M&M's, Milky Way, Venus, J&J Baby, Campbell's Soup, and Autism Speaks. When she's not at work you can find her mentoring aspiring planners as well as capturing moments with her camera all over NYC. You can chat more with her and see what peaks her interests @Esty501on Twitter.