Welcome to Urgent Genius, a collection of found and created content from around the globe. If it's trending we're on to it. At iris we've been tracking the trend of real-time creativity and Newsjacking since 2010. We call it Urgent Genius.

Every day our Editors trawl the planet for the best examples out there. And we're constantly creating new work of our own. The content that we have discovered or have conceived on this site demonstrate the principles of an Urgent Genius mindset. Urgent Do it swiftly. Genius create powerful social ideas. If you've created or stumbled across any Urgent Genius work then send it to us at

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The Editors

Grant Hunter
Grant is the Regional Creative Director,
APAC for iris Worldwide. He co-created Urgent Genius in 2010 with Jon Burkhart and spoke at SXSW interactive 2011 and 2012 on the subject. He set up and co-authored the Urgent Genius Book with Jon. Grant is responsible for iris’ creative output across India, China, Indonesia, Singapore and Australia. He blogs for Campaign Asia and contributes to industry titles such as Contagious, Marketing and Campaign Brief. He has work published in the books Guerrilla Advertising and Advertising is Dead, Long Live Advertising.


Jon Burkhart
Jon is a Social Media Creative Consultan
t and Innovation Director. He coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. The pair also spoke at SXSW interactive 2011 and 2012 on the subject. He is now co-authoring the Urgent Genius book with Grant. He helps global clients like Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations going on right now online. His work has featured on and offline in places like The Guardian, The Telegraph, Campaign and Rolling Stone. He also works with BBC Comedy as a social TV consultant. He tweets at @albinoriotman usually while commuting to work on his Kickped, the world’s fastest adults-only push-scooter.


Sean Reynolds
Sean Reynolds is the Global Creative Dir
ector of iris. As one of the founding partners from 1999, Sean has been responsible for the iris creative vision, it’s creative model and build of all the iris creative departments across the globe. Sean has been based in New York since 2007, where he has built another three creative offices in the region. In his role as Global CD he has also developed the creative product in other regions such as India, China, Singapore, Australia and Latin America. Sean studied at Central St. Martins, graduating in 1995 and has won a wide range of global awards across all disciplines. Sean’s opinion is regularly sought and he has talked at numerous events and seminars within the industry and he also sits on a number of adjudication panels for creative awards.


The Artistifier

To newsjack the Oscars, Team Urgent Genius have launched a new website today that lets users turn any YouTube video into an award-winning silent movie in the style of soon to be Oscar-winning The Artist. If making a modern silent film is the best way to win an award, let’s make the worst movies and hip-hop videos of all time Oscar-worthy, eh? Users can choose a video and have it instantly made into a black and white film, where they can add their own captions before sending on the finished product to friends and family via Facebook and Twitter.

The Artistifier will also feature in an iris’ talk ‘Not So Allied Forces of Social TV Comedy’ at leading global interactive festival SXSW next month.


Developer/designer: Jon Plackett

Creatives: John O’Sullivan, Jon Plackett, Jon Burkhart.

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Rating: 7.0/10 (1 vote cast)
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What do you think?

  1. Pingback: 'The Artisifier' Lets You Turn Youtube Videos into Silent Films

  2. Pingback: ‘The Artisifier’ Lets You Turn Youtube Videos into Silent Films | FACEBOOK

  3. As I said over on David Meerman Scott’s blog… “The fun factor of this alone is awesome. Brilliant timing/execution by Urgent Genius!”

  4. Pingback: 电影之家


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