The WHO designates 31st May as No Tobacco Day in an effort to reduce the 5 million tobacco related deaths every year. Â Â 
No Tobacco Day
THE POWER OF REAL-TIME CREATIVITY
Welcome to Urgent Genius, a collection of found and created content from around the globe. If it's trending we're on to it. At iris we've been tracking the trend of real-time creativity and Newsjacking since 2010. We call it Urgent Genius.
Every day our Editors trawl the planet for the best examples out there.
And we're constantly creating new work of our own. The content that we have discovered or have conceived on this site demonstrate the principles of an Urgent Genius mindset.
Urgent – Do it swiftly. Genius – create powerful social ideas. If you've created or stumbled across any Urgent Genius work then send it to us at
urgentgenius@gmail.com
Show More
The Editors
 |
Grant is the Regional Creative Director,
APAC for iris Worldwide. He co-created Urgent Genius in 2010 with Jon Burkhart and spoke at SXSW interactive 2011 and 2012 on the subject. He set up urgentgenius.com and co-authored the Urgent Genius Book with Jon. Grant is responsible for iris’ creative output across India, China, Indonesia, Singapore and Australia. He blogs for Campaign Asia and contributes to industry titles such as Contagious, Marketing and Campaign Brief. He has work published in the books Guerrilla Advertising and Advertising is Dead, Long Live Advertising.
More |
 |
Jon is a Social Media Creative Consultan
t and Innovation Director. He coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. The pair also spoke at SXSW interactive 2011 and 2012 on the subject. He is now co-authoring the Urgent Genius book with Grant. He helps global clients like Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations going on right now online. His work has featured on and offline in places like The Guardian, The Telegraph, Campaign and Rolling Stone. He also works with BBC Comedy as a social TV consultant. He tweets at @albinoriotman usually while commuting to work on his Kickped, the world’s fastest adults-only push-scooter.
More |
 |
Sean Reynolds is the Global Creative Dir
ector of iris. As one of the founding partners from 1999, Sean has been responsible for the iris creative vision, it’s creative model and build of all the iris creative departments across the globe. Sean has been based in New York since 2007, where he has built another three creative offices in the region. In his role as Global CD he has also developed the creative product in other regions such as India, China, Singapore, Australia and Latin America. Sean studied at Central St. Martins, graduating in 1995 and has won a wide range of global awards across all disciplines. Sean’s opinion is regularly sought and he has talked at numerous events and seminars within the industry and he also sits on a number of adjudication panels for creative awards.
More |
 |
Esty is Head of Planning at iris Worldwi
de NY, working on clients such as NOS, Coty, and a host of brands under Reckitt Benkiser. Prior to joining iris, Esty was VP, Associate Planning Director at BBDO for leading global clients, including Mars, P&G and Johnson & Johnson. Through her insightful understanding of audience attitudes and behaviors, Esty led the integrated strategic development for numerous iconic brands including M&M's, Milky Way, Venus, J&J Baby, Campbell's Soup, and Autism Speaks. When she's not at work you can find her mentoring aspiring planners as well as capturing moments with her camera all over NYC. You can chat more with her and see what peaks her interests @Esty501on Twitter.
More |
FIND OUT MORE >
Urgent Genius Weekender 2 top 3
Apologies for the delay. Thank you so much for all your hard work on the Urgent Genius Weekender 2 a few weeks ago. We presented the results in Texas at South By Southwest Interactive a few weeks ago, and then I (Jon) was on holiday in my home country so I’ve just arrived back to the UK. So… to recap, on 2-4 March, contestants from all over the world created digital content related to trending news topics. The top 3 viewed entries truly reflect the Urgent Genius spirit, from newsjacking, riding the wave of popularity to responding to important social issues. Here is a rundown of our top 3 with a link to our top 20 entries.
The Weekender begun on the same day as the trailer for Despicable Me 2 was the talk of the Internet. Team Dipshit responded with this painstaking human recreation of it. The urgency of its posting saw it quickly rack up a huge amount of views in a short space of time. It even got mentions in a few newspapers after its release. Views after 7 days: 206K. Current views: 303K.
2. DAN BULL
Dan Bull released his song ‘Bye Bye BPI’ as a response to ongoing discussions involving Internet piracy. To garner moreattention, he approached his fans directly and asked then to take part in his own video by picturing themselves with a page of lyrics and a musical instrument. The song proved a huge viral hit, not only being retweeted by Stephen Fry (who was sampled in the song) but also being posted on The Pirate Bay homepage. An incredible achievement. Views after 7 days: 86K. Current views: 162K.
This newsjacked response to the hugely popular Guardian advert from iris London’s Joe Jacobs and Tom Prendergast featuring a modern interpretation of The Three Little Pigs story showed The Sun’s understanding of the same story. With the original still fresh in people’s minds, this was released a mere two days later. It caused some confusion, discussion and ultimately views. Hopefully, it could also help boost pop sensation Dane Bowers’ career. Current views: 9,900.
Thank you all so much for your contributions. We hope you all enjoyed creating something urgent and genius. Check back tomorrow for a round up of all of the best websites made during the competition.
|
|
7.0 
0.0 
0 
