AT&T have incorportaed Gold medal winning moments from London into their TVCs just 24 hours after they happened. This is an amazing achievement considering the minefield of Olympic broadcast rights I’m sure they had to negotiate. Kudos to the production team for making it happen. BDDO New York are the agency behind it.
“We had the idea of someone who gets inspired to keep practicing after seeing a record being broken. But in playing around with that idea, we thought it would be really cool if the way that the story is told is also a kind of how did they do that,” says BBDO executive creative director Greg Hahn. “The blue sky idea was wouldn’t it be awesome if the record he sees being broken was the one you just saw on TV?”
Read more at Fast Company here.
