We featured Tippex’s fun response to Redoute’s ‘naked man fail’ a few months back. Redoute had a bit of a disaster on their hands when a naturist managed to get himself caught full frontal in one of the fashion retailers kids’ photo shoots. The net exploded and it became a global meme. But there was more to the Redoute story than the naked man. They very cleverly deflected attention by riding the wave of the fail. In a jujitsu move they posted another 14 fails in various photos on the redoute website. This became a competition where the other fails had to be found. The winner then won clothes from head to toe – a perfect end to a crisis that started with a naked man. It recently picked up a Gold PR lion check out the case study below:
