In American Basketball Lebron James polarises fans due to a team switch a few years ago. He is a brilliant player and until recently was regarded as the best player to have never won the NBA championship. But that all changed when his team the Miami Heat won last Thursday and he picked up his first championship ring. His sponsor, Nike, showed brilliant planned spontaniety (one of our UG principles) by releasing the ad below immediately after the 5th game finished. A brilliant piece of timing.
Thanks to Tim Clarke for giving us the heads up on this one
PSFK picked up on this and we think it’s a great real-time idea. It’s a concept from a German designer called Markus Gerke. It’s picked up loads of attention and poor old Markus has been inundated with interview requests.
His simple idea takes Googles glasses and gives it the hipster spit and polish. The result is instaglasses – a set of glasses that apply instagram effects in real-time whilst also allowing you to capture the shots you want with a 5 megapixel camera built into the frame.
Clayton Hove is an outspoken ad critic in the US. He took a swipe at Smart with the following remark on Twitter “Saw a bird had crapped on a Smart Car. Totaled it.”.
We’ve seen lots of examples of brands either turning a blind eye or descending into paranoid over reaction to comments in social channels. Smart U.S. lived up to their name and responded brilliantly. They created the infographic below along with the following tweet: “Couldn’t have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.) pic.twitter.com/aLYScFR3″
Hove responded by congratulating them and cheekily asked for a car. Smart has achieved loads of positive buzz by thinking smart, creating a great infographic and reacting quickly.
Specsavers ran this press ad in reaction to the Ukraine v England game where the host nation clearly scored a goal but it wasn’t given. As an England supporter all I can say is that even if it had stood the draw woud have still put us top of the group. This incident has opened the debate yet again about goal line technology. It seems FIFA want it but UEFA are still resisting it. Either way it’s great topical ad work from Specsavers in the UK.
Want to read your paper with your morning coffee but dont have the paper nearby? Tim Horton’s drinkers in the UAE have no fear – taking real time news to a whole new level and leveraging the power of digital technology, Gulf News partnered with chain to give coffee drinkers beverages with up to date headlines printed directly on the cupholder with the Headline News Cup Sleeve. With specialized printers at all 6 Tim Horton’s locations in the UAE, every coffee sold has the Gulf News’ current headline tweet, URL, and QR code to view the entire article so that people can read more if they wish. Very clever use of turning coffee cup sleeves into a relevant advertising medium.
