The Village newspaper in Russia has launched an app that tackles the Russian epidemic of bad parking. Crowd sourced images of offenders uploaded via the app utilise number plate recognition and then add the offending cars into ad units that obstruct the copy on the page. The neat thing being the use of ip detection so the cars you see are offenders in your area. This real-time use of tech then encourages the viewer to remove the offender by clicking share hence spreading the word of the offending car to more people. It’s a name and shame campaign using clever technology.
Spotted by Digital Buzz Blog
