This is a pretty awesome use of Twitter. Tweetaflight aims to monetise social media followers by turning airline tweets into transactions. Twitter almost becomes an instant sales channel for airlines and travel companies.
It works like this:
Create and Tweet your offers.
Travellers reply to you with the word “buy”
The transaction is processed and the ticket is issued via SABRE.
Punters have to register with both Chirpify and PayPal. Once registered they simply reply to an airline’s TweetAFlight tweet with the command “buy” to make a purchase. Their data is then transmitted to the airline ticket system and the payment is instantly processed. The service is due to launch in a few months time
Pepsi Pulse is a real-time read on the top 10 pop culture trending topics. It will have regular chances for consumers to connect with celebrities. Using the Twitter hashtags “#LiveForNow” and “#Now” the social platform looks to bring to life Pepsi’s new “Live for Now” campaign theme (that’s a lot like Vodafone’s old campaign “the power of now”).
Pepsi is working with company SocialFlow to do the real-time analysis of the pop culture conversations on Twitter, Facebook and other sites. Will this put Pepsi on the pulse or is it a case of a brand playing catch up? What do you think?
Spotted by Dan P
We love Ken Cole because he gives us great case studies on how not to Newsjack. He might argue that all publicity is good pubilicty. Maybe in this case he’s right as the students they are aiming at probably dig the brand’s take on a political hot potato. That said we’re not sure how many students can afford KC’s highly priced garments.
Many of you will remember his disastrous Tweet referencing the unrest in Egypt. This time he’s taking on the US education establishment. His new billboard shows a model in a scarlet jacket and jeans with the headline, “Shouldn’t everyone be well red?”. It references teachers rights vs students rights and has wound up teaching unions. It could be said that this is out of Benneton’s book of creating provocative comms to maximise the PR. Or is it just another example of Cole getting it wrong. Let us know what you think in the comments box below.
Thanks to @adbitch who spotted the adweek story here
Over at Creative Review they’ve picked up on a number of British brands preparing for Ma’am’s 60 years on the throne. From Marmite’s limited Edition Ma’amite, to Tate and Lyle’s Golden Syrup ltd edition packaging. We like Harvey Nick’s tupperware range and the re-released 1950s Kellogs packaging for Corn Flakes and Frosties. There’s something wonderfully simple about the stripped back retro graphics of the 50′s.
Check out the post here and keep your eyes open for any other Jubilee inspired creations. We’d love to hear about any others you come across.