Mexico City has launched a real-time app that may save hundreds of thousands of lives. Not bad for a day’s work. The city’s civil protection authority has teamed with BlackBerry to lunch a new app that lets folks know a quake is coming roughly five seconds before it arrives. While this may not sound like long to prepare, authorities believe this will give people an opportunity to seek a safe position, warn others and save lives.
How did BlackBerry achieve this real-time feat of life-saving tech? It approached Mexico’s Seismological Service, which monitors seismic activity around the region and was awarded the job because its technology can push mass alerts to individuals faster than other provider. Have you seen any other apps that deliver real-time information as useful as this? Let us know in the comments.
Made in the Now is an online t-shirt design studio and retail store. It launched in mid-2011 and they create a new t-shirt every 24 hours. Each design is based on a News story that has broken in the last 24 hours. The shirts are only available for a 24 hour period making them highly collectible.
Acknowledging that most women are bombarded with ads for ‘savior’ products to make them skinner, prettier and conform to a better ideal standard of beauty all around, ultimately lowering their self esteem in the process, Dove Australia created the Ad Makeover where women can replace ads in real time that play on insecurities with positive messages. While this stems from a powerful insight and places the power of positive messages in the hands of the masses vs. advertisers, it is likely to cause a stir among brands looking to secure ad space… Hopefully they’ll listen as this movement begins to spread globally.
