We have all seen the Draw Something craze take over and become one of the most lauded apps in recent memory with 50 million downloads in 50 days. Judging by it’s recent buyout of $180 million, it looks like it is here to stay. It didn’t take long before someone decided to utilise the real-time nature of this game for their own advantage.
Apart from the stream of incredible, hilarious and often downright disturbing images shared on Facebook by players, one company has created a unique way to engage with potential employees. Muse Amsterdam are offering an internship to the person who creates the most original artwork in their Draw Something game.
Pepsi come over all meta-theatrical with this digital campaign for the newly-launched Pepsi Real. Taking their cue from YouTube reviews and ‘taste tests’, they’ve recruited improv kings Funny or Die to act out the social personas of their followers.
The app is limited at the moment to a first batch of socially plugged-in insiders, including marketing expert Gary Vaynerchuk and walking meme Scumbag Steve (he’s a real person, we swear! Scumbag Steve lives!). Pepsi glean information from your profile and create an online monologue, with the actor representing the viewer tasting Pepsi Real for the first time.
The shorts are reliably hilarious, and it’s an interesting take on the failings of social media to really let you experience a product (much like the Cadbury’s Squares ‘Taste the sound’ Spotify campaign)..
Click to watch the irrepressible ‘Improv Rob’ kicking off the campaign here:
Sometimes Urgent Genius isn’t about riding a trend so much as spotting something which needed to be changed long ago.
Such was the case with this little experiment by the Gulf Scrabble Championships, who replaced the notoriously boring/nonsensical Captcha on a number of Scrabble sites into letters from the game.
It surprised and charmed unsuspecting web users; the challenge wasn’t just to type out what the letters read, but to make a word from them. Being human isn’t enough to frequent these sites; you have to be a Scrabble fiend as well!
We’ve been meaning to post about this for the last week. Thanks to griff for spotting it. The $#*! Kids Say is a short film directed by Amanda Boyle for the NSPCC, asking you to trust your instincts when you think things aren’t quite as they should be.
It picks up on the $#*! people say meme that’s been gone on for God knows how long. If you’ve been living in a cave then here are a few of the best ones.