Evil genius at its most entertaining; at Warsaw Central Station, McDonald’s hijacked the departures board, measuring out the time left before each train in McDonald’s meals.
Beginning with a side of chips then working it’s way up to a full burger meal, the clock preys on bored travellers waiting on the platform near a branch of McDonalds. It doesn’t do much to ease stressful travel, but we’ve got to hand it to them for stepping in when consumers are at their most bored, hungry and vulnerable…
Case study video: http://www.youtube.com/watch?v=yTu6EsLg_B0&feature=player_embedded
