The Tate’s lastest Collective installation is at the Tate Modern in London. Created by Hellicar & Lewis it’s an interactive digital installation titled The Hello Cube. The cube has a projection unit inside it that projects on to its surface. Twitter remotely powers what gets displayed alongside gesture control for people who are actually there in the space. Put simply, the tweets you send are commands that get turned into animated patterns of various shapes and colours.
Read more here
Created by Wonderbra in 2002 today (31st) is National Cleavage Day. The bra maker has conducted a survey of 1000 women in the UK to compile the Cleavage Hall of fame .
They unveiled a gallery of photographs at their UK headquarters, showing the top ten in all their glory.
The Top Ten
1. Holly Willoughby
2. Scarlett Johansson
3. Beyonce
4. Rihanna
5. Marilyn Monroe
6. Dita Von Teese
7. Katy Perry
8. Brigitte Bardot
9. Kim Kardashian
10. Lara Stone
The political campaign is in full swing in The States and the candidates are all using various technology to help canvas support. Last week Obama appeared on Pinterest but it was some old tech that grabbed the limelight. Mitt Romney aide Eric Fehrnstrom called the Romney campaign “almost like an Etch A Sketch” that could be rebooted for the fall campaign against President Obama.
Etch A Sketch jumped on this comment and produced a couple of rapid response press ads. The Ohio Art owned toy has seen sales jump by 1,556%, It was created by agency Team Detriot. They are quoted by Ad Week as saying “But Etch A Sketch doesn’t take political sides….we believe that when the left hand and the right hand work together, magic happens….the ads were developed to convey that message.”
We’d liked to have seen this supercharged with social embedded into it, perhaps as an app that allowed you to send your politican a message regarding what you’d most like to see happen post-election. The Etch typeface in the first ad could have been manipulated to create your own slogan – although that may have been percieved as the brand taking sides?
Thanks to Chris for the spot
Apologies for the delay. Thank you so much for all your hard work on the Urgent Genius Weekender 2 a few weeks ago. We presented the results in Texas at South By Southwest Interactive a few weeks ago, and then I (Jon) was on holiday in my home country so I’ve just arrived back to the UK. So… to recap, on 2-4 March, contestants from all over the world created digital content related to trending news topics. The top 3 viewed entries truly reflect the Urgent Genius spirit, from newsjacking, riding the wave of popularity to responding to important social issues. Here is a rundown of our top 3 with a link to our top 20 entries.
The Weekender begun on the same day as the trailer for Despicable Me 2 was the talk of the Internet. Team Dipshit responded with this painstaking human recreation of it. The urgency of its posting saw it quickly rack up a huge amount of views in a short space of time. It even got mentions in a few newspapers after its release. Views after 7 days: 206K. Current views: 303K.
2. DAN BULL
Dan Bull released his song ‘Bye Bye BPI’ as a response to ongoing discussions involving Internet piracy. To garner moreattention, he approached his fans directly and asked then to take part in his own video by picturing themselves with a page of lyrics and a musical instrument. The song proved a huge viral hit, not only being retweeted by Stephen Fry (who was sampled in the song) but also being posted on The Pirate Bay homepage. An incredible achievement. Views after 7 days: 86K. Current views: 162K.
This newsjacked response to the hugely popular Guardian advert from iris London’s Joe Jacobs and Tom Prendergast featuring a modern interpretation of The Three Little Pigs story showed The Sun’s understanding of the same story. With the original still fresh in people’s minds, this was released a mere two days later. It caused some confusion, discussion and ultimately views. Hopefully, it could also help boost pop sensation Dane Bowers’ career. Current views: 9,900.
Thank you all so much for your contributions. We hope you all enjoyed creating something urgent and genius. Check back tomorrow for a round up of all of the best websites made during the competition.
Domino’s pizza Australia have launched a new campaign that they are calling ‘The Social Pizza,” that will allow their 500,000 fans to come together and create an all-new pizza eventually making an appearance on the real Domino’s menu.
By joining the page, users will be able to decide on all areas of the pizza’s design including crusts, sauce and ingredients. A fan will also be able to win 1,000 dollars by naming the pizza. This could be a great way to engage with the Domino’s online community that will also result in actual sales since their involvement will reflect events offline.
Find out about the social pizza here and rate how urgent and genius you think this is below.
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