The ‘Open with a smile’ campaign for Prigat( a juice maker in Israel) by Publicis set out to brighten people’s days at train stations. Facebook users were encouraged to submit a statement via Facebook to live poster sites in stations. The statement had to make the weary commuters smile. The commuters could then hit a real-life Facebook like button creating a real-time response for the users at home. According to the video below 10,000 messages were sent and thousands of people hit the real-life like button. We admire the attempt to blur the boundaries between the real world and social networks but we’re dubious about the actual number of interactions. It’s a big ask to get people to interact with a poster in a transit hub particularly when they just want to get to where they want to go. For this to truly work the creative would have to be incredibly arresting – call us cynics but the screens in the video are hardly the most engaging examples of creativity.
Al Gore’s Climate Reality Project kicks off on 14th September it will ask people from around the globe to donate their Twitter and Facebook accounts so that the project can post the reality of the “climate crisis in real-time.
“24 Presenters. 24 Time Zones. 13 Languages. 1 Message. 24 Hours of Reality is a worldwide event to broadcast the reality of the climate crisis. It will consist of a new multimedia presentation created by Al Gore and delivered once per hour for 24 hours, representing every time zone around the globe. Each hour people living with the reality of climate change will connect the dots between recent extreme weather events — including floods, droughts and storms — and the manmade pollution that is changing our climate. We will offer a round-the-clock, round-the-globe snapshot of the climate crisis in real time. The deniers may have millions of dollars to spend, but we have a powerful advantage. We have reality.”
Ben Essen picked up on this bitly science team post where they’ve taken an interesting look at the half-life of links. We’ve grabbed one of the graphs below. It shows how long links stay hot for over four different sites. The half-life of the links vary quite dramatically across the various networks. It’s interesting to see that on YouTube: these links have a half life of 7.4 hours. On YouTube interest remains for a longer period of time.
From the graph you can see that the team have recorded a half-life of less than 20K seconds (5.5 hours) for Facebook, Twitter and links shared directly. They maintain that they’d ” be very surprised to see any link maintain significant traffic for a lot longer than 60K seconds (16 hours). But for YouTube, we’d be a little surprised to see half-life of less than 5 hours!”