The ‘Open with a smile’ campaign for Prigat( a juice maker in Israel) by Publicis set out to brighten people’s days at train stations. Facebook users were encouraged to submit a statement via Facebook to live poster sites in stations. The statement had to make the weary commuters smile. The commuters could then hit a real-life Facebook like button creating a real-time response for the users at home. According to the video below 10,000 messages were sent and thousands of people hit the real-life like button. We admire the attempt to blur the boundaries between the real world and social networks but we’re dubious about the actual number of interactions. It’s a big ask to get people to interact with a poster in a transit hub particularly when they just want to get to where they want to go. For this to truly work the creative would have to be incredibly arresting – call us cynics but the screens in the video are hardly the most engaging examples of creativity.