THE POWER OF REAL-TIME CREATIVITY

Welcome to Urgent Genius, a collection of found and created content from around the globe. If it's trending we're on to it. At iris we've been tracking the trend of real-time creativity and Newsjacking since 2010. We call it Urgent Genius.

Every day our Editors trawl the planet for the best examples out there. And we're constantly creating new work of our own. The content that we have discovered or have conceived on this site demonstrate the principles of an Urgent Genius mindset. Urgent Do it swiftly. Genius create powerful social ideas. If you've created or stumbled across any Urgent Genius work then send it to us at urgentgenius@gmail.com

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The Editors

Grant Hunter

Grant is the Regional Creative Director,

APAC for iris Worldwide. He co-created Urgent Genius in 2010 with Jon Burkhart and spoke at SXSW interactive 2011 and 2012 on the subject. He set up urgentgenius.com and co-authored the Urgent Genius Book with Jon. Grant is responsible for iris’ creative output across India, China, Indonesia, Singapore and Australia. He blogs for Campaign Asia and contributes to industry titles such as Contagious, Marketing and Campaign Brief. He has work published in the books Guerrilla Advertising and Advertising is Dead, Long Live Advertising.

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Jon Burkhart

Jon is a Social Media Creative Consultan

t and Innovation Director. He coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. The pair also spoke at SXSW interactive 2011 and 2012 on the subject. He is now co-authoring the Urgent Genius book with Grant. He helps global clients like Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations going on right now online. His work has featured on and offline in places like The Guardian, The Telegraph, Campaign and Rolling Stone. He also works with BBC Comedy as a social TV consultant. He tweets at @albinoriotman usually while commuting to work on his Kickped, the world’s fastest adults-only push-scooter.

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Sean Reynolds

Sean Reynolds is the Global Creative Dir

ector of iris. As one of the founding partners from 1999, Sean has been responsible for the iris creative vision, it’s creative model and build of all the iris creative departments across the globe. Sean has been based in New York since 2007, where he has built another three creative offices in the region. In his role as Global CD he has also developed the creative product in other regions such as India, China, Singapore, Australia and Latin America. Sean studied at Central St. Martins, graduating in 1995 and has won a wide range of global awards across all disciplines. Sean’s opinion is regularly sought and he has talked at numerous events and seminars within the industry and he also sits on a number of adjudication panels for creative awards.

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 Editor   User
Spoofs
Apple Launch
 7.0   0.0   0
Meme
Ca$hley gets in line
 8.0   0.0   0
Accidental genius
Gambling pays
 7.0   0.0   0
World Cup Tweeting
Brand Troll Guide
 0.0   0.0   0
Game
Suarez Bite 2.0
 0.0   0.0   0
4th July
If we won
 6.5   0.0   0
Rapid Response
World Cup Bites
 7.0   0.0   3
World Cup Round Up
Neville Pundit Meme
 0.0   0.0   3
Outdoor
World Cup Traitor
 8.0   0.0   0
Outdoor
World Cup Traitor
 8.0   0.0   0
Meme
Ca$hley gets in line
 8.0   0.0   0
Rapid Response
World Cup Bites
 7.0   0.0   3
Accidental genius
Gambling pays
 7.0   0.0   0
Spoofs
Apple Launch
 7.0   0.0   0
4th July
If we won
 6.5   0.0   0
World Cup Round Up
Neville Pundit Meme
 0.0   0.0   3
Game
Suarez Bite 2.0
 0.0   0.0   0
World Cup Tweeting
Brand Troll Guide
 0.0   0.0   0
Rapid Response
World Cup Bites
 7.0   0.0   3
World Cup Round Up
Neville Pundit Meme
 0.0   0.0   3
Outdoor
World Cup Traitor
 8.0   0.0   0
Game
Suarez Bite 2.0
 0.0   0.0   0
Accidental genius
Gambling pays
 7.0   0.0   0
World Cup Tweeting
Brand Troll Guide
 0.0   0.0   0
4th July
If we won
 6.5   0.0   0
Meme
Ca$hley gets in line
 8.0   0.0   0
Spoofs
Apple Launch
 7.0   0.0   0
Products
Diamond Jubilee Ltd
 8.0   0.0   0
Xmas
adi holiday hook up
 6.5   0.0   0
Xmas
Google lets it snow
 7.0   0.0   0
Xmas
Tweets for toys
 6.0   0.0   0
Xmas
Heineken Social Tree Singapore
 7.0   0.0   0
Xmas
Ho Ho Hoxton Hipster Santa
 6.0   0.0   1
Xmas
Swedish Post real-time Xmas cards
 6.5   0.0   0
Round Up
Gooooogle & other Halloween Genius
 0.0   7.0   0
Film
Scream Stopper Singapore Halloween
 6.0   0.0   0
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